(NBC News) - Driver-less cars are a big deal at the North American International Auto Show this year, the front end of a high tech push in an industry that continues to roll at a record pace.
Traditional vehicles are also embracing high-tech, with dashboards becoming more and more like cell phones and home computers.
Even in their trucks, which will be a big draw at this year's show.
"I think the Detroit Auto Show 2018 will be known as the pick up auto show. We're seeing lots of pick up news and pick ups are having a resurgence," said Jessica Caldwell of Edmunds.
In 2017, for the third straight year, sales topped 17-million vehicles making it the best three year stretch ever, and dealers do not expect consumers to tap the brakes in 2018.