AAA SURVEY: MI shoppers plan to spend more this holiday season

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DEARBORN, Mich. (WILX) - The day after Thanksgiving is known to be a day for holiday shopping. AAA Michigan has released a survey regarding the holiday shopping season and they claim that Michigan shoppers will spend more this season.

According to the AAA Consumer Pulse survey, 17% of Michiganders say that they plan on spending more on gifts in 2017. The boost comes from a strong labor market which is creating higher incomes and customer confidence.

The majority of shoppers, 80%, will begin their shopping for the holidays before December, November being the busiest time for gift purchases according to the survey.

The breakdown is: Black Friday (52%), Cyber Monday (51%), and Thanksgiving Day (20%).

“According to our research, Black Friday and Cyber Monday are expected to be the busiest shopping days,” said Belinda Dabrowski, managing director, AAA Partnership Development, The Auto Club Group. “Gift cards and apparel will be at the top of most lists this holiday season.”

And AAA reports the average shopper from Michigan plans to spend $903 on gifts, which they say is up by 8% from last year.

And what is it we want under the tree?
1. Gift Cards (27%)
2. Cash (23%)
3. Clothing (11%)
4. Travel (9%)
5. Electronics (7%)

“Gift cards can take some of the stress out of holiday shopping,” said Dabrowski. “Purchasing a gift card allows the recipient to purchase items they enjoy and the savvy shopper can also enjoy some benefits as well."

Also, this year, more shoppers will use their phones to buy items. AAA says more than one in three people will use their smart phone to purchase gifts this year, a 16% increase over 2016.

Online shopping continues to gain ground this holiday season as 74% of shoppers say they will do at least half of their shopping on the internet.

Cyber Monday will be the second busiest shopping day of the year behind Black Friday, with more than half of shoppers planning to buy gifts on the Monday after Thanksgiving.

“Shoppers are increasingly drawn to the convenience of online shopping,” said Susan Hiltz, Michigan Public Affairs Director, AAA – The Auto Club Group. “Shopping online allows people to avoid the crowds and shop at their convenience."