Q&A: What Facebook's shift could mean to users, businesses

MGN

NEW YORK (AP) -- In coming days, Facebook users will see fewer posts from publishers, businesses and celebs they follow. Instead, Facebook wants people to see more stuff from friends, family and other people they are likely to have "meaningful" conversations with.

The result will likely mean people spending less time on Facebook. In addition, brands and news organizations could have a harder time reaching their followers without paying for ads.

The changes come amid pressure from regulators in the U.S. and aboard, and a growing backlash from academics, lawmakers and even early executives and investors about the negative effects social media companies are having on society. Facebook's CEO, Mark Zuckerberg, has also been doing a bit of soul-searching on the issue.