The Big Ten had to do something. Even though the new conference bowl lineup has not yet been announced changes are coming-- the Big Ten is apparently headed to San Diego and New York and giving up on Phoenix where Michigan State played last December.
The bowls are too predictable and fans are staying away and the conference wants to improve the interest level. It won't be easy. It is one thing to have new sites and send teams all over the place but unless the prices for travel become more affordable during the holidays, I expect to see more of the same. I have long held college sports need to parter somehow someway with the airlines to get some decent travel deals for fans. Unless or until that happens you'll see plenty of empty seats in the future.
It's nice the Big Ten wants the Pinstripe Bowl in New York-- but that's outdoors in December and crowd at that game have been sparse thus far. The Big Ten won't change that. Travel economics are the key in the future to bowl success, for the most part, for my money.