It shouldn't come as much of a shock that MSU announced this week that is increasing football ticket prices. And the $3 average charge per game doesn't seem to me to be like much of a big deal. If you understand big time college sports, you understand that paying the bills requires a lot of revenue-- football is the big deal and so fans simply have to pay more if they want to attend games-- simple as that.
I have no opinion of it one way or the other. It is what it is. It's tough for schools to maintain what they have in athletics and not try to find more revenue sources. I don't think MSU will be affected that much. To me the quality of the home schedule is a bigger determining factor in whether fans buy tickets to attend games. If fans are going to go, they'll pay what they have to pay for the most part-- at least that's how I see it.
Michigan State's athletic program already has to pay the increased tuition for 700 athletes on scholarship. And each sport is being asked to reduce costs by ten per cent.
MSU has not raised ticket prices since 2005. And it's about in the middle of the pack in the Big Ten in terms of costs for home football games. Indiana is at the bottom-- and Indiana is the worst football program in the Big Ten so it all falls into line. Ticket prices likely will increase in future years as well.
It goes both ways-- MSU reduced hockey ticket prices to $10 apiece for the final two regular season games-- not because it wanted to but because it's about the only way to generate more sales. These things follow the law of supply and demand and MSU figures it can increase football ticket prices and get the public to keep purchasing-- simple as that.